by Angela Kambarian, Founder of New York-Based Essential Communications
Most folks would probably agree that “making a podcast” is one thing, while “making a successful podcast” is a totally different ballgame. One thing is for sure: the road to podcasting success is paved with challenges and your job is to figure out how to climb the mountain toward more fans, downloads and higher rankings which should help you tremendously with your business.
Here is the deal: In today’s fiercely competitive business environment, building credibility should be of the utmost importance. That certainly explains why so many business professionals are increasingly embracing podcasting and adding it to their marketing mix. It goes without saying that this is a great way to expand your outreach, position yourself as an industry leader and build trust with your prospects and existing clients. But doing something JUST for the sake of doing it or simply “f0llowing the herd” is not going to cut it. In fact, it may turn out to be a waste of time, energy and resources…and time is too valuable to waste.
So if you are ready to jump on the podcast wagon, step up your marketing game and do it right, here are a few simple tips to ensure you make the biggest splash possible and get noticed in a crowded marketplace.
You Will Get Out of It What You Put In It
When it comes to podcasting, doing your homework is the step you shouldn’t skip. In fact, the more time and effort you invest in your research,the more likely you are to come up with interesting insights, draw attention to your program and stand out from the crowd. Besides, if something is created WITHOUT much thought or genuine purpose, it’s easy to quit and move on.
So what goes into launching a successful podcast? From coming up with a catchy title to selecting your recording devices, you should get your creative juices flowing and put a lot of thought into the process. By the way, do you know what your biggest competitors have been up to? And what makes YOUR podcast unique, interesting and compelling? Are there any new trends, developments and ideas you could share with your audience? Do you think you are well-equipped to educate your listeners and get them hooked? These are just some of the questions that will help you with the process.
Turn Your Podcast Launch into an Event
Celebrating the launch of your podcast is a smart way to make the initial splash and spark some interest. Once you put a great deal of effort, determination and creativity into your new venture, the next step is to attract the attention it deserves and “propel it forward”. After all, what can be worse than working incredibly hard to produce a program, only to remain invisible or fade into obscurity.
Build Excitement Ahead of Time
Figuring out how to turn your podcast into an exciting event is always worth your time. So give it as much thought as possible and build the buzz. I suggest you strategically put all the pieces in place in a way that will inspire curiosity, anticipation and excitement.
If you want to get the word out, set a specific launch date and notify all your contacts about your new undertaking. Don’t forget about the impact of a simple email — use this cost-effective tool to reach your ideal listeners and get your podcast into their inbox prior to launch by offering them a valuable resource.
Turn Your Social Media Followers Into Long-Term Allies
Creating a thriving podcast takes so much more than selecting a mike and recording your voice. Tap into your social media community it took you so long to cultivate and get the most of it. Your Twitter, Instagram and Facebook followers are your goldmine and an extension of the things that you like. Therefore, it makes perfect sense to bring them in as part of the excitement for your new venture.
Offer Sneak Peaks of Podcast Episodes
I think one of the best ways to pique some curiosity about your podcast is to share work-in-progress versions and encourage your audience to provide their feedback. In addition, you can share short, fifteen-second clips of your podcast leading up to your first episode. These actions will give your community a sense of the podcast with a short and sweet preview.
Take It to the Next Level with Sponsors
Once you set the wheels in motion and get your podcast rolling, the next step is to monetize the show so it can grow. Corporate sponsorships can help you fund the project, bring in more fans and make you a nice profit. With a strong following, sponsors might be willing to partner with the show to spread the word about their products or services. I suggest you pick the sponsors that resonate with listeners and appeal to their interests, goals and inspirations.
Keep the Buzz Going Post-Launch
Sadly, most podcasters tend to forget about the importance of the post-launch promotion. This could be one of the reasons why their launch is not as successful as it could’ve been. I strongly recommend you continue with promotion even if the launch date has passed. Let your email list know how it is going via a weekly newsletter and remind them of the upcoming episodes/guests/events. Furthermore, keep your “podcast tour” going by appearing as a guest on other podcasts and mentioning your own venture. Finally, make sure to ask your listeners for those 5-star reviews. Some people would be more than willing to give you a glowing review but may need a little call-to-action or incentive to take the time of their busy day to actually do it.
With the advent of technology, podcasts are on the rise. In fact, podcasting is not only a great opportunity to share your expertise, thoughts and insights with your audience but also an opportunity to increase your profits. In addition to that, evidence suggests that oftentimes podcasting becomes a labor of love for many entrepreneurs.
If you are ready to boost your Public Relations, marketing and social media efforts, please visit http://www.kambarian.com or call 516-724-4372 today! Looking forward to chatting with you.