Dear savvy business professional:
Are you spending enough time developing communication materials for your team members? Every business owner should revisit and re-evaluate their internal communications and give this very important strategy the attention it deserves.
Here is why.
It appears that an overwhelming majority of employees are NOT up-to-date on company information and news. In fact, according to Gallup, more than 74% of employees feel that they are missing out on the crucial information that could facilitate their progress or improve their performance. There is another research suggesting that just 4 in 10 can confidently describe to others what their employer does. Pretty amazing, isn’t it?
There is a good reason why things are the way they are. Most organizations do not put much emphasis on internal communications, which may lead to a great deal of misunderstanding, disengagement or fear. Obviously, this is not a good way to run a business.
So here are a few very important tips to improve employee communication in the workplace and strengthen your team.
1. Cut the crap and clarify your messages
Traditionally, employee communication has been focused on broadcasting news and information in a steady cascade down. Let me assure you that this formal approach is NOT conducive to two-way conversation. And it’s certainly NOT a good way to obtain much-needed feedback from your team members. On top of that, it tends to be quite boring and may put your employees to sleep rather than inspire or educate them. A better way to connect with them is to create a better, more riveting and more effective flow of information. Forget about a stuffy, bland stew of jargon; get rid of all your buzzwords and cliches and try to be more straightforward. Most importantly, encourage your employees to be a part of the discussion so you can dispel rumors or clear up misconceptions.
2. Stop communicating with employees the same way you did years ago
As you know, things continue to evolve in the workplace. Preferences change. Therefore, you should adjust your programs and platforms accordingly. Why don’t you poll your employees to see which channels and technologies they prefer – if no one uses the intranet, pivot to something else. And if no one pays attention to your printed or online newsletter, shouldn’t you kill it? In addition to that, make sure your communications are representative of the diversity you have on board and give everyone a voice.
3. Diversify your employee communications
That’s where you have to get creative. Take some time to develop different kinds of messages via different mediums. After all, who wants to read the same mundane messages for years on end? Have fun with your internal communications. If you discover that your emails are going unopened, send a video or an audio message. You can use an infographic or a photo essay to convey a new policy or explain a new procedure.
4. Use employee communications to empower your team
Your task is not only to inform and educate your employees, but also inspire, motivate and bring out the best in each one of them. In every piece you develop, try to incorporate an uplifting message. Don’t be afraid to include an element of empowerment for your colleagues. You can also share useful content that can help them grow professionally, creatively or intellectually. Become a source of inspiration and helpful information, address questions, solicit feedback and utilize your platform to lift up those around you. This new strategy is worth your while and eventually will pay off big time.
If you are ready to boost your Public Relations, marketing and social media efforts, please visit http://www.kambarian.com or call 516-724-4372 today! Looking forward to chatting with you.