By Angela Kambarian, Founder of Essential Communications
Dear savvy business professional:
Believe it or not, following trends does NOT always guarantee success. While keeping tabs on new developments in social media is crucial, there is no need to jump on the bandwagon PRIOR to clearly identifying your course of action. Make certain your social media efforts are in line with your brand and practical for your business.
So here are a few trends to watch for in 2019:
1.Long-Form Content and SEO
When it comes to length, a well-written and high-quality article with 1,600 words is more likely to outrank an article with just 500 words. It comes as no surprise that publishers are increasingly requiring guest bloggers to submit articles with a minimum of 1,000 words. Therefore, company blogs will have to embrace long-form content to get SEO traction and draw more followers. Keep in mind that mindless content will not have much of an impact – it’s the articles offering valuable information, interesting tips and unique insights that will help you get the attention you need and give Google a reason to rank them more favorably.
2. The Rise of Video Marketing
As you may already know, videos have emerged as the preferred form of content. In fact, evidence suggests that marketers have overwhelmingly adopted video marketing to gain online visibility and increase sales. Video is a powerful tool allowing a company to put a human face on an organization; it enables prospects and customers to get to know who works and leads in a business and what makes it special. In addition, social media algorithms might give video posts better organic reach that other types of posts.
3. “Pay to Play” is Your Path to Increased Exposure
With the diminishing organic reach of business content, most businesses will have to consider investing in sponsored posts and social media ads to retain visibility. Here is the good news: social media advertising does not have to break the bank; a small investment can go a long way and help you take things to the next level. Therefore, it comes as no surprise that this trend will continue well into 2019.
4. Personal Branding Vs. Business Branding
As I pointed out before, putting a human face to a business can help build loyalty, garner trust and turn prospects into clients. Especially when it comes to small businesses…One of the best ways to humanize a brand is to promote the personal brand of the business owner or a high-level leader, which has become a staple for many organizations. Of course I am referring to guest blogging, podcasts and webinars, videos and other important tactics. Hiding behind your logo no longer works. By letting people learn more about the character and expertise of company leaders is a surefire way to build your brand reputation and set your business apart in a crowded marketplace.
5. The Importance of Individualized Content
The significance of customized marketing campaigns can no longer be overstated. In today’s world, an overwhelming majority of clients and customers expect brands to tailor their offers to their specific needs, wants and demands. To accommodate these expectations, businesses need to consider advertising and targeting campaigns on various social media channels, as the demand for individualized content continues to grow.
If you are ready to boost your PR, marketing and social media efforts, please visit http://www.kambarian.com or call 516-724-4372 today. We are looking forward to speaking with you soon!