By Angela Kambarian, Founder, Essential Communications
When it comes to our battle against Covid, we have ways to go. While we are not out of the woods just as yet, and in some places, the pandemic shows no signs of slowing down, the post Covid-19 era IS coming. It means that businesses should step up the game and prepare for a post-pandemic future. It is NOT too soon to start pivoting into operating under the new normal.
Keep in mind that it’s the way businesses go about preparing for the future that will determine their success, and I am convinced that a few areas briefly described below, should be prioritized by businesses that hope to thrive post-Covid-19.
1.The importance of convenience cannot be overstated
Without a doubt, consumer habits have changed. It’s highly unlikely they will shift back completely to pre-Covid-19 patterns when we are back to normal (whenever that happens). Customers and clients have already been exposed to all kinds of conveniences creating a new baseline. In other words, certain features (such as online ordering, contactless delivery, mobile apps, etc), were not nearly as common as they are today. It is crucial to keep in mind that during the pandemic, most companies should embrace the aforementioned upgrades, just to survive and remain competitive. By the way, during early stages of Coronavirus, brands that adopted these features were ahead of the game and ahead of their competitors. That said, these days so many other businesses are offering these solutions and conveniences. Therefore, it might be a good time to look beyond the basics and focus on new ways to stand out again.
2.Putting safety and sustainability at the forefront
To stay viable in a post-pandemic market, organizations are tasked with the responsibility of continually improving, upgrading and adapting their operations and processes. Even THAT may not be enough as we move forward into the future. It is essential that you let the world know about your safety and sustainability efforts and are in the process of incorporating innovative technologies to lower resource consumption and reduce the environmental impact. According to experts, this is more than an opportunity to build trust with stakeholders and consumers. It’s a great way to lower your overhead costs and save money.
3.Immediate need to address customer retention challenge
It is time for marketing teams to step up their game and find new, fresh and creative ways to improve the customer experience. There are new consumption patterns, habits and behaviors they need to be aware of – the patterns, habits and behaviors created by Covid-19.
As you can imagine, a robust online presence is a must…even as the world continues to open up and ease the restrictions created by the global health crisis. Competition continues to heat up and is becoming more fierce than ever…simply because most consumers will continue to expect the same or even better levels of online engagement, service or accommodations. In addition, consumers in general are expected to be more loyal to brands that demonstrated some flexibility or made a special effort to accommodate them when things were hectic.
4.The stakes are higher when it comes to vision and values
Now more than ever before, consumers need to know what your brand stands for. In other words, they are more likely to align themselves with brands that have solid core values matching their own. It also means that organizations no longer have the luxury of sitting on the proverbial fence when it comes to social, economic and environmental issues. The want to make sure you are using the weight of your brand’s voice to bring about positive changes to local, regional or international communities.
The post-pandemic era will look very different from the world we lived in before. But in my professional opinion, this is not necessarily a bad thing for companies. To remain successful after Covid, businesses must remain flexible, agile, creative, connected and plugged into customer needs which may eventually benefit their customer base and employees alike.
Ready to reignite your PR and marketing campaign? Please email: firstname.lastname@example.org, visit http://www.kambarian.com or call (516) 724-4372 today. Let’s connect and find new ways to build your business. Looking forward to speaking with you!